Sponsorship

Scooter Sponsorship and Success - A Chicken and Egg Problem

Scooter Sponsorship and Success - A Chicken and Egg Problem

Don't measure your success in terms of your sponsorship status and don't think that lack of sponsorship is what is holding you back.

Scooter kids are frequently asking me about sponsorship: "will you sponsor me?1", "how can I get sponsored?", "do you know if [some brand] is sponsoring?", "can you get me on a team?", and so on. I wish I had good news for everyone, but the sad fact is that it's really difficult to get sponsored and it's becoming more challenging for a number of reasons. Many kids end up frustrated because they make the act of trying to get sponsored the primary focus of their riding. Think back to why you started riding scooters in the first place. Was it because you wanted get sponsored? Or was it because you loved riding and how it made you feel? Sponsorship as an end-goal is not a healthy mentality to have in this sport or any other and here's why:

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Interview with Justin Wharton of JJW Designs and 110% Clothing

Justin Wharton from JJW Designs and 110% Clothing

When he's not designing graphics or his own clothing brand, you can find Justin at the skate park on his scooter or at the motocross track riding one of his motorcycles. If you still can't find him, he's probably trying to score a phone number from your girlfriend, wife, sister, mom, aunt, grandma, or babysitter. ;o)

Justin Wharton of JJW Designs and 110% Clothing is a friend of mine and he recently agreed to help me out with the site by answering some questions for our first interview. As a rider, company owner, sponsor, and someone involved in the industry on many levels, Justin has a unique perspective on the freestyle scooter world. If you run into Justin at a scooter competition or a skate park, be sure to say hello. He's a friendly and supportive guy with integrity and we need more people like him in the scooter world.

Hey Justin, tell me about your freestyle scootering background:

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